Inbound marketing in difficult times

Gemaplus

The European government began ordering the closure of physical businesses due to the coronavirus pandemic in March 2020. The challenge is similar in Malaysia. Rising above the COVID-19 outbreak will change the perception of digital marketing among Malaysia business owners. Applying search engine optimization (SEO) as a digital marketing tactic may be the answer to help them get more customers during this difficult period.

It’s usual for the SMEs to hesitate if SEO can really help them during this difficult period. According to an award-winning SEO agency in Malaysia TNTSEO, SEO still works. However, the game has changed. For instance, Google’s 2019 BERT algorithm update encourages online marketing agencies to emphasize on creating great content instead of keywords stuffing.

By using local SEO, you can attract more local customers by optimizing for the target audience in your neighbourhood. Google customizes the search engine result to your local area. In this case, if your website is optimized correctly, you can attract a lot of local audience and turn them into customers.

Take the property industry as an example. Based on Malaysia’s largest property platform latest finding, the market slowly regains its activities in recent weeks. Now would be a great period of time to build pipelines for your real estate business with search engine optimization.

Search engine optimization (SEO) is a medium of inbound marketing. Digital Consultant from JinMatic.com specified that in 2020 the Malaysians are very worried about Coronavirus, with top areas of concern being family members health, individual health, job security, the overall economy and spreading the virus to others. Because of this, SEO services became a must for a business to survive throughout this tough time. Search is by far the greatest source of traffic for any website. For instance, if you manage an animal supplies shop and someone performs a Google search for the keywords “pet food”, then you definitely want to appear first in the search engine result, due to the fact that the huge majority of clicks go to the top 3 or 4 Google search results.

Good news is that inbound marketing methods can be created whenever you desire but requires serious expertise and a commitment of effort to achieve results. This is why most businesses in Malaysia that need SEO will choose to engage an experienced internet marketing firm to take charge of this aspect of their business on their behalf. Keep in mind that a serious SEO requires planning on content strategy, onpage analysis, offsite campaign and excellent client communication.

Even though certain traditional marketing tactics could become irrelevant, SEO is still working perfectly. Whether you used SEO before or are simply starting, it will be your main source of targeted traffic. Hiring an SEO service provider in Malaysia is particularly important for local businesses. By employing the trustworthy SEO agency in Malaysia, you can boost your brand visibility and credibility online.